An NFL-credentialed enterprise platform converting sports relationships, leadership expertise, and national brand equity into structured, scalable business outcomes.

An NFL-credentialed enterprise platform converting sports relationships, leadership expertise, and national brand equity into structured, scalable business outcomes.
The Market Problem
The Gap No One Has Closed
Athletes: No clear pathway from the field to a future.
Brands: Millions spent chasing sports credibility with no authentic access.
Outcomes: No data, no accountability, no measurable return on deals done.
The Infrastructure Gap:
The sports industry generates billions in brand value every year — but most of it never reaches the people, programs, and communities that built it. NFL expertise retires from the game with nowhere to go. When deals get done — sponsorships, appearances, activations — there's no real infrastructure to measure the return.
The Real Shortage:
The market doesn't have a shortage of sports personalities. It has a shortage of enterprise platforms that can actually deliver — with credentialed coaches, scalable programming, national sponsorship relationships, measurable outcomes, and a business architecture built to perform. That's the gap. DT3 Capital was built to fill it.
The Solution
DT3 Capital — Built to Deliver at Scale
DT3 Capital is an NFL-credentialed enterprise platform that converts sports relationships, leadership expertise, and national brand equity into structured, scalable business outcomes. Not a personality brand. Not a booking agency. A company — with three distinct revenue pipelines, a national alliance network, and the infrastructure to deliver at scale.
NFL-Credentialed Foundation
Built on institutional relationships from David Tyree's two years at NFL HQ and six years as Director of Player Development with the New York Giants.
Revenue Pipelines
NFL Pipeline, B2B Corporate Pipeline, and Opportunistic — running simultaneously through a national alliance network with measurable outcomes at every level.
Enterprise Infrastructure
Personal brand creates the awareness. DT3 Capital converts it into enterprise value — with the structure, partners, and playbook to perform consistently at scale.
David Tyree — Super Bowl Champion | NFL Executive | Speaker | Connector — is the founder. DT3 Capital is the vehicle.
Strategic Alliance Partners
The Alliance Network
AI marketing technology. Big 4 financial expertise. Packaging industry scale. Private equity relationships.
Bryan Wilks — FreeForm Marketing Technology Solutions
Stanford GSB and Harvard alumnus. Co-founder and CEO. Global AI-powered Inc 500 Mar-Tech company. Brings a proprietary AI platform including AI SEO, multi-channel paid advertising, and enterprise analytics to DT3. 
Shea Roach — FreeForm Marketing Technology Solutions
Former Partner at PricewaterhouseCoopers (PwC), one of the world's Big 4 accounting and consulting firms. Brings institutional financial discipline, enterprise consulting depth, and a high-value relationship network. The operational and financial credibility anchor for DT3 Capital's business development.
Bob Egan — Packaging Exchange
Grew Victory Packaging from $140M to over $1B in annual revenue across two public acquisitions. Founder and CEO of Packaging Exchange — a technology-driven supply chain platform launched in partnership with Atlas Holdings. A direct node in DT3 Capital's B2B pipeline, with active facilitation of national account relationships including Amazon.
Atlas Holdings — Institutional Enterprise Partner
Greenwich, Connecticut-based private investment firm. 30 manufacturing and distribution businesses. 75,000+ associates worldwide. Approximately $16 billion in annual revenues. Co-founded by Andrew Bursky and Timothy Fazio. The institutional backbone behind Packaging Exchange and the model for enterprise-scale capital relationships DT3 is built to attract.
David Tyree's credibility opens the door. The Alliance Network is what executes behind it — bringing the technology, financial discipline, industry scale, and institutional relationships to close deals at the enterprise level.
Together, the FreeForm Alliance and the PE Alliance (Packaging Exchange + Atlas Holdings) form the operational and commercial infrastructure that elevates DT3 Capital from a personal brand to a company built to last.
Why DT3 Capital
Building a Company, Not a Brand